Monday, April 13, 2015

When Majors Collide: Campaign Update Pt. III

Here is what my campaign document for the Art and Music departments looked like over spring break. It has since grown by several more pages.

So far, this document entails an executive summery, a situation analysis, target audiences, key messages, the promotional plan itself and samples of the design aspects of the plan (a branding project entailing new logos, color palette, selected typefaces and graphics styles for newsletters, brochures and social media).