My art boards get pretty messy during the early stage of a design, with lots of experiments off to the side before the best one is chosen and the rest are removed.
Below, I collaged some of my pre-existing photos of water and color studies that I took over the years, plus one of my ink sketches with watery qualities, to form a mood board. Also included are the colors from the original HARP logo and an experiment for a new logo using part of the ink sketch. These are all early ideas; some may be used, expanded upon, or they all might be scrapped. In the early stages of graphic design, be prepared for a lot to change!
|A mood board for the new HARP Foundation and HARP Authority visual style.|